Reese’s unveils peanut butter cups – without the chocolate. Why?

Check This Out

Reese’s Ultimate Peanut Butter Lovers Cups (The Hershey Company)

DALLAS (NEXSTAR) — The folks behind one of life’s greatest treasures, the Reese’s Peanut Butter Cup, have unveiled a new take on the classic snack that may leave a few of you scratching your heads.

It’s a peanut butter cup — without any chocolate!

Yes, really. It’s just a whole bunch of peanut butter inside of a package.

The Hershey Company is calling them the Reese’s Ultimate Peanut Butter Lovers Cups and says they’re “awe-inspiring, jaw-dropping and eye-popping.”

Instead of a chocolate outside, the cups have a peanut butter candy-flavored shell and ooey, gooey peanut butter filling on the inside.

“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager. 

The treat will only be available for a limited time and should hit store shelves in early April.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending Stories

Click here for full list of trending stories