HAWAII (CBS NEWSPATH) -Southwest Airlines says “Aloha” to Hawaii.
On Tuesday, the airline announced they will start flying to the islands.
Southwest Airlines flying to Hawaii is a very big deal, according to airlines experts.
Aviation expert Brian Sumers says airfare to the islands is already affordable and Southwest’s announcement will make it even cheaper.
“They’ve been the low cost leader for a very long time. When you have another competitor flying to Hawaii…fare war will probably develop,” said Sumers.
Southwest has not announced when it will start flying to Hawaii.
Right now Los Angeles will not have a direct flight option to the islands.
However, San Diego, San Jose, Oakland, and Sacramento will offer the first direct flights.
Southwest’s latest announcement will challenge competitors like American and Hawaiian Airlines, along with other domestic carriers to transport passengers to the islands.